New website NOWNESS.com launches tomorrow (Thursday 25th). Owned by LVMH, the lifestyle website will feature editorials that focus on fashion, art and design, travel, plus food and technology! But rather than feature highly publicised launches or mainline collections it sweetly focuses on hidden, out of the way gems – a cool boutique hotel for example, a designer's muse, or the work of an artist or mix by a DJ who might have inspired a designer. Sounds amazing- I can't wait for my daily morning shot of culture over breakfast.
(The first day will feature a preview of the short film Mean To Me starring Agyness Deyn.)
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